Best Free Keyword Research Tools

The Best 8 Free Keyword Research Tools In 2024

In the swiftly evolving realm of digital marketing, maintaining a competitive edge necessitates a strategic approach to Free Keyword Research. This pivotal phase lays the groundwork for any triumphant SEO endeavor. Thankfully, a myriad of complimentary keyword exploration tools exist in 2023, aiding businesses of all dimensions in identifying the optimal keywords to target. In this discourse, we shall delve into the finest complimentary options and their potential to fortify your SEO initiatives.

The Best 8 Free Keyword Research Tools In 2024

Google Keyword Planner

An enduring stalwart in the arena, Google Keyword Planner endures as a cornerstone for keyword exploration. Accessible via Google Ads, this tool furnishes invaluable insights into keyword trends, search volumes, and competition levels. It proves especially beneficial for enterprises seeking to tap into Google’s extensive user base.


Ubersuggest garners acclaim for its user-friendly interface and comprehensive keyword repository. With Ubersuggest, one can unearth long-tail keyword recommendations, scrutinize competitor keywords, and even derive content concepts. The tool’s complimentary iteration offers a substantial trove of data to catalyze your keyword strategy.


For enterprises endeavoring to address specific inquiries and deliver invaluable content, AnswerThePublic emerges as a treasure trove. This tool aggregates queries and phrases pertinent to a designated keyword, facilitating comprehension of user intent and the creation of content tailored to their requisites.

Keyword Surfer

An extension for web browsers that seamlessly integrates with Google, Keyword Surfer dispenses invaluable data directly within search results. This encompasses estimated monthly search volumes, keyword recommendations, and associated terms. It serves as an expeditious means to conduct swift keyword exploration sans the need to navigate away from the search engine.

Moz Keyword Explorer

Renowned for its exhaustive insights and comprehensive dataset, Moz’s Keyword Explorer stands as a potent instrument for seasoned SEO practitioners. While the complimentary rendition imposes constraints compared to the premium alternative, it still proffers invaluable intelligence on keyword complexity, organic click-through rates, and priority scores.


Soovle adopts a distinctive approach to keyword exploration by aggregating suggestions from multiple search engines, including Google, Bing, YouTube, and Amazon. This broadens the scope and enables the identification of keywords that may not be readily apparent on a singular platform.

With its intuitive interface and robust functionalities, emerges as a valuable adjunct for any SEO campaign. It generates long-tail keyword recommendations across various platforms such as Google, YouTube, Bing, and Amazon. Additionally, the tool furnishes data on search volumes, cost per click, and competition levels.


For those keen on gaining a competitive edge, SpyFu offers insights into the keyword strategies of competitors. It facilitates the identification of keywords they rank for, thereby affording the opportunity to pinpoint gaps and capitalize on untapped prospects.


In 2023, the landscape of keyword exploration tools exhibits unprecedented diversity and sophistication. The preeminent complimentary options outlined in this discourse cater to an extensive array of needs, spanning from rudimentary keyword suggestions to intricate competitor analysis. By adeptly leveraging these tools, enterprises can refine their SEO strategies and ascend to loftier echelons in search engine rankings.


Are these tools suitable for novices?

Indubitably! Many of these tools boast user-friendly interfaces and dispense valuable data, even to novices in the realm of keyword exploration.

Can I solely rely on complimentary keyword exploration tools?

Whilst these complimentary tools wield considerable potency, some enterprises may derive benefit from the additional features and insights offered by premium versions.

How frequently should I engage in keyword exploration?

Regular keyword exploration proves imperative to remain abreast of evolving trends and user behaviors. Aim for a frequency of at least once per month.

Do the complimentary versions of these tools entail any limitations?

Indeed, the majority of complimentary versions impose constraints on data accessibility. Contemplate upgrading to a premium version for enhanced functionalities.

How can I maximize the utility of keyword exploration?

Merge the insights gleaned from these tools with a comprehensive content strategy, crafting invaluable, user-centric content that addresses specific inquiries.